Hey I'm Emma, CX Team Lead at Digital Boost, I'm not really a selfie person but when it comes to getting engagement on posts in community groups I know the personal touch is key.
Here's how to stand out from the crowd and successfully showcase your story and business.
In a world where we're constantly bombarded with sales pitches and advertisements, it's easy to forget the human element behind every brand. Posting a genuine image of yourself or showcasing how you use your product can make the difference between getting your post approved or declined.
Here's why:
Builds Trust
People connect with people. When your audience sees the real you, it helps to foster trust and credibility. An authentic photo can make your brand feel more relatable and trustworthy.
Creates Emotional Connection
Authentic images evoke emotions. They tell your audience that there’s a real person with real experiences behind the brand. This emotional connection can lead to stronger customer loyalty.
Enhances Engagement
Posts with real, candid photos often see higher engagement rates. People are more likely to like, comment, and share when they feel a personal touch rather than a cold sales pitch.
Shows Transparency
Showing a behind-the-scenes look at you or your product in action demonstrates transparency. It gives your audience an inside look and helps demystify your brand, making it more approachable.
Boosts Brand Authenticity
In an era where consumers value transparency, authenticity, and ethics, a genuine image helps to align your brand with these values. It shows that you’re not just about making a sale but about building real, human connections.
So, next time you're thinking about what to post, consider sharing a bit of your authentic self or how you genuinely use your product. Let's move beyond the cold sales pitches and start building real connections!