Online marketplaces have proven to be an excellent way to reach large groups of customers, as seen with the global success of Amazon, Trade Me, Temu and others.
Did you know that a 100% Kiwi owned marketplace has been built to support Kiwi owned businesses just like yours?
Buy Kiwi is an eCommerce Marketplace built for Kiwi consumers who want to support New Zealand owned businesses. In this blog we’re going to run down the best ways to use this online marketplace to get your products out of the door.
1. Quick storefront set-up
Create your storefront and integrate it seamlessly with WooCommerce or Shopify for automated product, inventory, order, and fulfillment management.
2. Visibility among local vendors
Once set up, your products will be featured alongside other Kiwi vendors on the Buy Kiwi site, plus you'll gain access to dedicated resources and support from their team.
3. Expand your reach with local business listings
List your services on the Buy Kiwi Business Listing page in less than 15 minutes, making your business discoverable in their local directory.
4. Boost consumer trust
Use the trademarked Buy Kiwi logos to affirm your Kiwi-owned status and build consumer confidence.
5. Easy product addition
Log in, navigate to the seller dashboard, and add new products easily. Fill out details like name, description, price, and stock levels, and specify variations if applicable. Save your listings, and they're ready for customers to explore and buy.
Five tips for great product listings
1. High quality images
Blurry or low-quality images are unlikely to receive engagement from browsing customers. Using high quality images increases user engagement and will make your product look its best.
Minimum requirements:
- At least 500×500 px
- .jpeg or other accepted file format
- No larger than 16 megabytes
- No larger than 64 megapixels
- Products should take up 75% - 90% of the whole image
Best practices:
- Use multiple angles
- Include images of different variants
- Use a white background where possible
2. Product titles
Crafting the perfect product title is crucial for capturing attention and driving sales. Here’s how to optimise your titles effectively:
- Use a specific, relevant title that clearly describes your product
- Use professional and grammatically correct language
- Avoid using foreign language terms unless they are widely recognized or are integral to the product's name or title.
- Don't use capital letters for emphasis or include promotional text in the title
Best practices
- Use all 150 characters and put the most important details first. Users will usually see only the first 70 or fewer characters of your title, depending on screen size
- Use keywords. Keywords will help connect your product with a person's search and help them recognise what you're selling
3. Product description
Crafting a compelling product description is vital for informing customers and enhancing product appeal. Here’s how to write descriptions that are both informative and engaging:
- Ensure your product descriptions don't exceed 5000 characters
- The description should accurately describe the product and only include information about the product – please do not include external links
- Format your description with correct grammar, spelling, capitalisation, line breaks, bullet points etc. to make it easy for customers to read
Best practices:
- Use sentence case when writing your product descriptions. For example, write “Focal length” rather than “focal length” or “Focal Length”
- Don’t write the same information multiple times, try to describe each of the product’s attributes
4. GTIN/MPN
Did you know that Google and other platforms often reward products that have a GTIN (Global Trade Item Number) or MPN (Manufacturer Part Number)? If these codes are missing or incorrect, your product might be penalised. These identifiers are crucial for boosting visibility and trust in your listings.
To understand more about how these codes work and why they're important, learn more here.
5. Take the time to categorise
Correctly categorising your product is very important. It helps people find your products more easily when they search, making your items more visible to potential buyers. Plus, it gives you useful information about how your products are doing in comparison to similar products.
Exclusive Offer
Buy Kiwi has a number of special offers to help support Kiwi-owned businesses like yours.
*12 months free Business Listings for service businesses.
*50% off for eCommerce businesses to list their products.
So come join us at Buy Kiwi and give your business a boost.